Onboarding Step: Brand Guideline Setup

Onboarding Steps


  1. Add ICPs and/or Key Differentiators  (Required)
  2. Upload Brand Images (Required)
  3. Add Writing Style and Research Guidelines (Recommended)

Overview


Relixir allows granular control over the content we generate. This includes the knowledge about your company as well as control over the blog generation process.


Setting up your brand guidelines ensures the content Relixir generates matches your company's design theme, writing style, and any content requirements.

Video Walk Through

Required Steps


  1. Go to Knowledge Base at https://app.relixir.ai/dashboard/knowledge-base


  2. Add in your ICP(s) and Key Differentiators in the Company Description tab (open by default)

    • This gives Relixir great context on exactly who you are targeting and what makes your company unique. This influences the blog topics we propose, and blogs we generate


  1. Then select the Brand Guidelines tab and upload at least 1 Brand Image
    • These are images that will be used as design references for generating your blog thumbnails and blog body images. A good starting point can be just using screenshots of key pages on your website.

Optional Steps:


  1. On the same Brand Guidelines tab set-up voice & writing style guidelines

Option A — Upload existing guidelines” (PDF / blog URLs).

Option B — Configure manually in the form


The Brand Guidelines tab is split into 4 sections (Voice & Writing, Metadata, Brand Assets, Research & Governance):

  • Voice & Writing: This covers everything from writing style guidelines, tone adjectives, vocabulary rules (terms to prefer using, terms to avoid, etc), and structural preferences (content structure style, sentence length, paragraph length, etc).

  • Metadata: This allows providing guidelines for blog metadata, primarily the blog descriptions and titles. It is encouraged to include few-shot examples of On-Brand titles and Off-Brand titles to train our system to know what is consistent with your style.

  • Brand Assets: This section contains the brand images that were setup during step 3, as well as any additional guidelines for generating thumbnail images.

  • Research & Governance: This section is all about web-search / sourcing requirements and competitor discussions.
    • By default, our blogs pull any relevant, decently credible source.
    • If you have specific requirements about sources to blacklist or whitelist, source authority requirements (eg. research papers only) you should define it in "Research Guidelines".
    • If you have any restrictions about talking about your competitors (eg. avoid certain competitors completely), then include it in "Competitor Mention Guidelines"

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